Amy Plano - The Reimbursement Dietitian HomepageAmy Plano - The Reimbursement Dietitian

Reimbursement Coach for Dietitians

amyplano

How to Get Credentialed as a Dietitian: 3 Reasons It Feels Hard (and How to Make It Easier)

by Leave a Comment

Ever feel like getting credentialed as a dietitian is harder than joining an exclusive nightclub? You’ve got the paperwork, the patience, the drive… but you’re still not on the ‘it’ list. 


If you are feeling ‘all of these feels,’ then this blog post is for you. 


Getting credentialed as a dietitian can be one of the most exciting steps in building your practice—hello, new client opportunities! 

 

But it can also feel painfully slow, confusing, and downright frustrating. 


Whether you’re brand new to insurance or trying to expand to more panels, here are the three big reasons credentialing feels so hard for dietitians—and how to make it easier.

 

Reason 1: The Process Wasn’t Built for Speed (or Sanity)

 
 
 

Insurance credentialing can take three to six months—and that’s if nothing gets lost along the way. Applications bounce between departments, outdated systems, and (yes) the occasional e-fax machine.


To make matters worse, the process wasn’t designed specifically for dietitians.

 

You’re often lumped into “general provider” categories that don’t quite fit, which slows things down even more.


Amy P. Pro Tip: Start early. If you want to see insurance clients in January, begin your applications in July.



Reason 2: Every Insurance Company Plays by Different Rules

 

 

Credentialing would be easy if there were one standard application—but no.

 

Blue Cross might ask for one set of documents, Cigna another, and Medicare might ask for a different set of documents. 


They have their own entire application universe.


It’s like walking into a grocery store where the milk is in the produce section and bread is in the freezer aisle—you spend most of your time figuring out where things go.


Amy P. Pro Tip: Create a master checklist for each payer’s requirements so you’re not starting from scratch every single time.

 

 

Reason 3: No One Teaches This in School

 
 
Raise your hand if your dietetics program taught you the Krebs cycle but not how to submit an NPI application. 
 
 
Yep, same, me too.
 
 
Credentialing requires learning a whole new language—EFTs, CAQH, taxonomy codes—and figuring it out on your own can take years.
 
 
Amy P. Pro Tip: Invest in learning the credentialing process once, and you’ll save yourself endless frustration and delays down the road.
 
 
 

 
 

The Good News

 
 
Yes, credentialing is confusing, time-consuming, and at times… soul-sucking. But once you understand the rules, it becomes much easier—and opens up a steady stream of new clients.
 
 
If you’d rather skip the frustration entirely, my team offers done-for-you credentialing services (we even set up your EFTs for you). 
 
 
Click here to apply.
 
 
Or, if you want someone to walk you through it so you can learn and grow your practice empire, my coaching program is the perfect fit. 
 
Click here to claim your crown.
 
 
No matter how you ‘do’ credentialing
 
 
I am cheering for you. 
 
 
You are one less step away from financial freedom and having the practice of your dreams. 

Credentialing vs. Contracting: A Must-Read for Dietitians Accepting Insurance

by Leave a Comment

Today, we’re tackling one of the most common (and costly) mistakes I see dietitians make when starting to work with insurance.

 

Let’s clear it up quickly because this misunderstanding can cost you hundreds (even thousands) in lost income.

 

It Starts With Knowing the Difference: Credentialing vs. Contracting

 

If you’d rather watch me explain this, click HERE for the video.

 

Credentialing = Verifying
Your Qualifications

 

Credentialing is the first step in becoming an insurance-based provider. It’s where the insurance company verifies your background to ensure you meet their standards.

 

This includes reviewing:

  • Your RD license
  • Your degrees and education
  • Liability insurance
  • NPI number
  • Work history
  • Credentials like your RD or CNS
 
 

Goal: To prove you’re professionally qualified to serve their members


Timeline: Usually takes 60–120 days

 

But here’s the thing: Credentialing alone does NOT make you in-network.

 

Too many dietitians receive that “You’re credentialed!” email and assume they can start billing. 

 

Not quite.

 

That comes next — in the contracting phase.

 

 

Contracting = Signing the Agreement

 

Contracting is where you receive and sign the official agreement that makes you in-network. It outlines your reimbursement rates, billing rules, and legal terms. 

 

Depending on the payer, this can happen right after credentialing or alongside it.

 

It includes:

  • Your fee schedule
  • Provider obligations
  • Billing policies
  • Legal requirements
 

Goal: To officially make you an in-network provider


Timeline: Usually takes 30–90 days after credentialing

 

Real Talk: If You Bill Before You’re Contracted…

 

You risk not getting paid. 

 

Many dietitians unknowingly submit claims after getting credentialed, but before they’ve received a signed contract, those claims are often denied or rejected. 

 

That means you eat the cost.

 

This is precisely why so many dietitians come to us for help.

 

So, What’s the Fix?

 

If you’re overwhelmed by these steps — or unsure where you are in the process — it’s time to bring in a team that knows what they’re doing.

 

Our credentialing services for dietitians are built to guide you from start to finish. From group contract setup to credentialing and follow-ups, we handle the back-end headaches so you can focus on building your private practice.

 

Click here to learn more about our done-for-you credentialing services for dietitians.

 

We know the timeline, the portals, the paperwork — and we make sure nothing falls through the cracks.

 

Quick Recap

  • Credentialing = background check
  • Contracting = official agreement to be paid
  • You need both to get paid as an in-network provider.
  • If you’re unsure what step you’re on, or just don’t want to deal with it, our team’s here for you.

 

 

Let us help you go from confused to contracted.

 

Dietitian Business Mindset: Why Anonymous Posts Are Holding Us Back

by Leave a Comment

Lately, I’ve been thinking a lot about something I see often in dietitian Facebook groups. It’s something I’ve personally struggled with too. So I wanted to share my perspective. You may not agree with me, and that’s okay.


Want to Be Taken Seriously as a Dietitian Entrepreneur? Start by Owning Your Words


Let’s talk about anonymous posting.

You’ve seen it—the vague questions, the faceless rants, the complaints with no name attached. These types of posts frequently appear in entrepreneur and private practice groups.


And I understand why. Putting yourself out there is uncomfortable. Asking for help can feel scary. But if you’re trying to build a business, there’s a mindset shift that has to happen:


If you’re asking people to trust you, buy from you, or follow your lead, you need to be willing to put your name behind your words.

If you prefer to watch this convo head over to my YouTube Channel HERE.


Because without ownership, you lose credibility. Credibility is one of the most important aspects of building a sustainable business.

 

 

 

Why This Matters for Dietitians

 

Anonymous posts may seem harmless, but they can hurt us in real ways:

  • They reinforce fear over confidence
  • They block real connections (which can lead to missed referrals and partnerships)
  • They lower the standard of professionalism in a field that is already undervalued and underpaid

If we don’t take ourselves seriously in professional spaces, why should anyone else?


That’s why developing a strong dietitian business mindset is so important. It’s about showing up, even when it’s hard. It’s about asking better questions. And it’s about owning your growth publicly—because hiding won’t help you build anything real.


Focus isn’t a personality trait. It’s a skill.


It’s what happens when we cut the noise, set boundaries, and commit to meaningful actions. That’s what successful private practice dietitians do.

 

Visibility Builds Trust

 

There are valid reasons for staying anonymous, such as protecting your identity when navigating an issue with a current employer. But most of the time, that’s not what’s going on.


What’s really happening is fear.


Fear of being judged. Fear of being wrong. Fear of looking unprofessional.


But growth requires risk.


 Entrepreneurship demands that we be visible.


To grow as a business owner, you need to be visible. You need to be honest. And you need to be willing to lead, even when it’s uncomfortable.


You Want to Grow Your Practice? Start With Mindset.


Dietitians often discuss the need for greater recognition and higher pay. We want to be seen as respected healthcare professionals. But that starts with how we show up, especially in online spaces.


Here’s what it looks like to lead with a business mindset:

  • Ask clear, direct questions using your name
  • Share your challenges and wins, even if they’re messy
  • Accept feedback and use it to improve
  • Stop playing small and start building real confidence

You don’t need to have all the answers. You just need to be willing to step up and participate. That’s what builds credibility. That’s what builds trust. And that’s what builds a business.


Final Thoughts


Entrepreneurship isn’t easy. But it’s not supposed to be.


If you’re serious about growing a private practice, scaling your income, and being seen as a leader in this field, you have to stop hiding. A strong dietitian business mindset is what allows you to face discomfort, take action, and keep showing up—even when it’s hard.


We don’t need more whispering behind the scenes. We need leadership. We need ownership. And we need dietitians who are ready to step into their power and build real businesses.

 

Want Help Building a Profitable Practice?


My Reimbursement Coaching Program teaches dietitians how to build strong, insurance-based private practices that are both profitable and sustainable. We focus on systems, strategy, and mindset—because you need all three to grow.


If you’re ready to take your business seriously, learn more about the program here:


Click HERE  to get the details

Dietitian Private Practice Tips: Why Imperfect Action Builds a Profitable Business

by Leave a Comment

 

Dietitian Private Practice Tips: Why Imperfect Action Builds a Profitable Business

 

If you’re sitting on an incomplete CAQH application, refreshing your inbox waiting for credentialing approval, or Googling “how to submit a CMS-1500 claim” for the 27th time, this is for you.

 

Let me be clear about something right from the start: I did not begin my private practice because I felt fearless or ready. I started because I was tired of waiting for everything to be perfect.

 

When I launched my practice, I was still a dietetic intern at Yale, finishing what was easily the most difficult year of my life. My younger brother, who struggled with heroin addiction, passed away on October 7, 2007. There was nothing ideal about that timing. It was hard, painful, and chaotic.

 

But I got started anyway.

 

And here’s the honest truth: the “perfect” moment never came.

 

I didn’t have a biller.

 

I didn’t know what a fee schedule was—or where to find one.

 

I didn’t have an EMR.

 

I had no workflows.


I wasn’t even sure if I was officially in-network yet.

 

But I still moved forward. F*cked A LOT of sh*t up 🙂 

 

I called provider services and stumbled through the script.

 

I submitted messy claims.

 

I launched a group program before I felt ready.

 

And I kept going.

 

Imperfect Action: The Key to Building a Private Practice as a Dietitian

 

This is the part no one tells you when you’re looking for dietitian private practice tips: perfectionism is just procrastination in disguise. It looks smart. It feels safe. But really, it’s fear dressed up as preparation.

 

You won’t feel ready. You’re going to feel overwhelmed, disorganized, and like an impostor. 

 

That’s part of the process. That’s what it looks like to build something real.

 

Eventually, something clicks. You realize it was never about getting it all right from the start. It was about taking consistent, imperfect action until the system started working in your favor.

 

So if you’re waiting for someone to give you permission, this is it.

 

Submit the application.

 

Send the claim.

 

Pitch the group program.

 

Raise your rates.

 

Yes, you’ll make mistakes.

 

Yes, something will get denied.

 

Yes, you’ll send an NPI to the wrong payer at some point.

 

That’s not failure. That’s business.

 

 

What’s the first step to start a dietitian private practice?

 

Just start. 

 

Here’s what matters most: You earn confidence by doing, not by thinking about doing. Growth doesn’t come from researching more; it comes from showing up and figuring it out along the way.

 

If you need support while building your practice, even if it’s messy, I’ve got you.

 

Explore the free resources available on my site.

 

Subscribe to my YouTube channel HERE where I break down billing, credentialing, and more.
 

Share this post with a colleague who needs to hear it.

 

You don’t need to be perfect to be profitable.

 

You just need to move.

The Mistakes Dietitians Make in Private Practice (That I Wish I Knew Sooner)

by Leave a Comment

You get the practice you tolerate.

 

To have an exceptional private practice, you need, by definition, to be remarkable. But so many RDs and CNSs want incredible practices—yet they want the outcomes on their terms. That was me, too.

 

At the beginning of my career, I made nearly every mistake dietitians make in private practice. I spent a ridiculous amount of time complaining.


This sh*t was not only toxic—it was mentally and physically draining.


I would complain about:

  • How frustrating billing insurance was,
  • patients not showing up for visits,
  • My practice not being busy enough to leave my full-time job,
 

And my team, who I swore “sucked.”

 

It was much easier to blame everyone else for the practice I didn’t have rather than to put in the work (duh!)

 

Because, after all, I was already doing so much. There was no way I could humanly do more in my practice. 


It HAD to be someone else’s fault, right?!? There was no way I had any control over any of this. 


But one day, it hit me like a sack of potatoes: 


I (Amy P.!) was the common denominator.


As soon as I realized, “Hi, it’s me. I am the problem. It’s me!” my life changed. 


I went from the victim to being my superhero (with a pink cape, of course!) 


By assuming accountability and full responsibility for everything, I gained control over my practice and my life.  


It was a brutal truth to face, but it changed everything.

 

I realized my problems weren’t practice problems—they were Amy problems. 

 

Each complaint I had was tied to a skill deficit:

  • My billing frustrations? I sucked at MNT billing.
  • Patients not showing up? I had no-show policies that taught them it was okay to ghost me.
  • Not enough clients? I wasn’t marketing (like, at all).

 

A sucky team? I hadn’t learned to lead or train effectively.

 

The biggest mistake dietitians make in private practice is believing their problems are out of control.

 

But they’re not. 


And once I owned that, everything changed.

 

Your practice will only grow when you grow.


If you’re stuck, ask yourself:

  • What is my role in this?
  • Is this really outside my control?


Or… is it a skill I haven’t developed yet?

 

 

When you stop blaming and start owning, your business shifts. Your energy shifts. You shift

 

You don’t need to be perfect, but you do need to take responsibility.


Because everything you want in your practice is on the other side of some hard conversations with yourself.

 

I’m rooting for you. But I can’t do it for you.

 

 

And neither can anyone else.

Credentialing a Dietitian Under Your Group: What You Need to Know Before You Hire Thinking about hiring a dietitian who’s already credentialed with insurance?

by Leave a Comment

 Many practice owners assume that if someone is already in-network, they can just slide into the new role and start seeing clients.

 

But here’s the truth: credentialing a dietitian under your group is an entirely separate process — and it takes time, paperwork, and patience.

If you’re expanding your team and planning to bill insurance, here are three essential things you need to know before hiring a new dietitian.

 

You Need a Group Contract With Insurance Companies

 

Before you can credential anyone under your group, you need to ensure that you have a group contract in place.

 

Many dietitians start their practice solo and are credentialed as individual providers. But you’ll need to shift into group practice status with each insurance company when you hire. That means applying for a group NPI and requesting a contract with each payer (like Aetna, BCBS, or Cigna).

 

Without this foundation, you can’t credential anyone under your practice, no matter how experienced or credentialed they are.

 

Each Dietitian Must Go Through Credentialing Under Your Group

 

Even if your new hire is already in-network elsewhere, they must be re-credentialed under your practice’s Tax ID and NPI. Insurance companies don’t allow credentialing to transfer from one organization to another.

 

That means:

  • Filling out complete credentialing applications
  • Submitting documentation like licenses, liability insurance, and W-9s
  • Waiting for insurance companies to approve them under your group
 

This process is required for every provider on your team, whether they’ve been credentialed before or not.

 

So while hiring someone with experience can give you a leg up in clinical confidence or admin systems, it doesn’t speed up the credentialing timeline.

 

 

Plan for 3-4 months before they’re in network

 

Most practice owners underestimate this part: credentialing under your group typically takes 90–120 days, sometimes longer.

 

During that time, your new hire won’t be able to bill insurance under your practice — unless you’re prepared to collect out-of-pocket or offer superbills.

 

So be strategic:

  • Start the credentialing process before their first day.
  • Communicate clearly with your hire about the timeline and expectations.
  • Build a bridge plan, like private pay sessions or shadowing, so they stay engaged and you continue generating revenue.
 

Final Thoughts

 

Credentialing a dietitian under your group isn’t a plug-and-play situation. It requires intention, paperwork, and patience. However, the correct planning sets your practice up to grow sustainably and serve more clients in-network.

 

Need help managing credentialing for new hires? That’s precisely what we do.

 

Click HERE to learn about our done-for-you credentialing services. 


From group contract setup to full-service credentialing, my team handles the back-end so you can focus on leading your business.

 

Newsletter

Join our newsletter to get the free update, insight, promotion about the entrepreneur, business, and career.