Welcome to The Reimbursement Dietitian's world.
I'm Amy Plano — The Reimbursement Dietitian. My mission is to help dietitians simplify the process of accepting insurance and make real money using a health-insurance-based payment model.
You've got the passion, the credentials, and a killer work ethic — but you're still wondering why your practice isn't profitable. You're not lazy. Insurance can feel confusing AF. Let's fix that.
Still skeptical about making real money with insurance?
I get it — so was I. But let me be living proof that it's more than possible.
My practice is built almost entirely on insurance, and it consistently brings in multi-six-figures a year — without burnout, sales calls, or relying on cash-pay clients.
With over two decades of experience running and scaling an insurance-based private practice, I've felt all the confusion, frustration, and doubt that come with starting this journey. But I've also seen the freedom, stability, and life-changing income that comes when you stop guessing and start using a system that works.
Ready to stop wondering "Can I really do this?" Yes. You can. And I'll show you how.
I built the roadmap I wish I'd had.
When I first started my practice over two decades ago, I was exactly where you might be right now — driven, passionate, willing to hustle, but totally overwhelmed by the insurance side of things.
There were a million moving parts, and honestly? I didn't even understand how any of it worked. I didn't know what services were covered, what forms I needed, or who the heck to call when I had questions. Every step felt like a guessing game. And it was so frustrating.
So I created what I wish I had: a clear, step-by-step process to help dietitians like you confidently accept insurance and build a wildly profitable practice. After 20 years in the game, I developed my signature 6-Phase Reimbursement Model — a proven framework to help you build the revenue you want (and absolutely deserve).
And guess what? You don't have to figure it all out alone anymore.
Twenty years later, I'm here to pay it forward.
Freedom, fulfillment, and financial success — for you.
I love running my own insurance-based practice and finally making the kind of money dietitians actually deserve. But it's not just about income. By accepting insurance, I get to serve people who truly need support but might not otherwise afford it. That impact feels incredible — and I want you to experience that same freedom.
Through my coaching programs and free and paid online resources, I teach dietitians exactly how to use health insurance as a profit tool. I walk you step-by-step through the process, so you know exactly what you're doing and why.
- No more spinning your wheels
- No more DIY trial-and-error
- Just a clear, proven system for consistent revenue using my insurance-based model
Ready to finally make real money — and real impact — in your practice? Let's do this.
Money-making, insurance-cracking, private-practice wizard.
Amy Plano — The Reimbursement Dietitian, RD, MS, CDE, CDN — is basically the private-practice wizard dietitians wish they had. Alongside her husband and partner-in-crime, Marc Plano, she runs the Plano Program, a health and wellness hub in Orange, CT where magic (and money) happens.
Amy's mission? To teach dietitians how to actually get paid by insurance without the headaches, confusion, or endless Googling. Through her coaching, online resources, and seminars, she spills the tea on turning insurance into cold, hard cash.
When she's not schooling future nutrition pros as a Professor at Quinnipiac University, she's living her best life — whipping up killer Italian meals, slaying workouts, and globe-trotting with her smoking-hot husband. Busy? Absolutely. Loving every second? You bet.
You're capable of so much more than an underpaid clinical job.
Stop staying stuck, undervalued, and burned out. I'm here to help you get there — step by step.
