Hey Girl!
WELCOME TO THE REIMBURSEMENT DIETITIANS'S CRIB.
I am Amy Plano – The Reimbursement Dietitian. My mission is to help dietitians simplify the process of accepting insurance in their practices. I teach dietitians exactly how to make money using a health insurance-based payment model.
You’ve got the passion, the credentials, and a killer work ethic—but you’re still stuck wondering why your nutrition practice isn’t profitable. You’re not lazy. Insurance can feel confusing AF.
Still skeptical about making real money with insurance?
I get it—so was I.
But let me be living proof that it’s more than possible. My practice is built almost entirely on insurance, and it consistently brings in multi-6-figures a year—without burnout, sales calls, or relying on cash-pay clients.
With over TWO decades (HOLY shit this is kinda bananas!) of experience running and scaling an insurance-based private practice, I’ve felt all the confusion, frustration, and doubt that come with starting this journey.
But I’ve also seen the freedom, stability, and life-changing income that comes when you stop guessing—and start using a system that works.
If you’re ready to stop wondering “Can I really do this?”—just know:
Yes. You can. And I’ll show you how.
When I first started my practice over two decades ago, I was exactly where you might be right now—driven, passionate, willing to hustle… but totally overwhelmed by the insurance side of things.
There were a million moving parts, and honestly? I didn’t even understand how any of it worked. I didn’t know what services were covered, what forms I needed, or who the heck to call when I had questions. Every step felt like a guessing game.
And it was so frustrating.
I knew I wanted to make real money doing the work I loved, but there was no roadmap. No guide. Just scattered information and numerous dead ends.
That’s why I created what I wish I had:
A clear, step-by-step process to help dietitians like you confidently accept insurance and build a wildly profitable practice.
After 20 years in the game, I developed my signature 6-Phase Reimbursement Model—a proven framework to help you build the revenue you want (and absolutely deserve).
And guess what?
You don’t have to figure it all out alone anymore.
TWENTY YEARS (DIOS MIOS!) LATER I AM HERE TO PAY IT FORWARD.
I love running my own insurance-based practice—and finally making the kind of money dietitians actually deserve.
But it’s not just about income. By accepting insurance, I get to serve people who truly need support but might not otherwise afford it. That impact? It feels incredible.
And I want you to experience that same freedom, fulfillment, and financial success.
You don’t have to stay stuck in a clinical job that drains you—underpaid, undervalued, and burned out.
You’re capable of so much more.
And I’m here to help you get there—step by step.
Through my coaching programs and free and paid online resources, I teach dietitians exactly how to utilize health insurance as a profit tool in their practice. In fact, I walk you step-by-step through the process. Ensuring you know exactly what you are doing and why you are doing it to help you make money.
You’ll learn exactly what to do and why you’re doing it—so you can stop second-guessing yourself and start building a business that actually pays you.
- No more spinning your wheels.
- No more DIY trial-and-error.
- Just a clear, proven system for creating consistent revenue using my insurance-based model.
Ready to finally make real money—and real impact—in your practice?
Let’s do this.
But really who is this Amy Plano chick?
Amy Plano, The Reimbursement Dietitian, RD, MS, CDE, CDN, is basically the money-making, insurance-cracking, private practice wizard dietitians wish they had. Alongside her husband and partner-in-crime, Marc Plano, she runs the Plano Program—a buzzing health and wellness hub in Orange, CT where magic (and money) happens.
Amy’s mission? To teach dietitians how to actually get paid by insurance without the headaches, confusion, or endless Googling. Through her coaching, online goodies, and seminars, she spills the tea on turning insurance into cold, hard cash.
When she’s not schooling future nutrition pros as a Professor at Quinnipiac University, she’s living her best life—whipping up killer Italian meals, slaying workouts, and globe-trotting with her smoking-hot husband
Busy? Absolutely. Loving every second? You bet.